This project was a key part of Quore's rebranding effort, showcasing how their app helps hotels manage work orders, inventory, labor, communication, and finances for various roles. The campaign aimed to highlight how Quore connects with each customer persona.

This version combines all personas into one cohesive video, while the main deliverables included standalone videos for each persona, distributed via social media and repurposed for trade shows. As the creative lead, I directed the visual identity and animated much of the content, collaborating with two writers and two designers to craft the narrative.

I also worked with multiple departments to gather visuals and oversaw translating the videos into several languages for global distribution.

Roles:

• Creative Lead

• Motion Graphics Animator

• Writer